Rieter brand
True to the company’s tag line, “Rieter makes the difference”, customers around the world rely on Rieter technology every day to achieve more with less. This gives them the edge they need to compete and win.
Mission
Rieter provides leading technology for fiber processing. Pioneering, innovative and sustainable, Rieter continuously pushes boundaries and sets new standards. The company’s textile technologists are the industry’s best and brightest. Building on 230 years of experience, Rieter’s unmatched expertise in processing fiber to yarn sets the standard for the next generation of smarter, more efficient and sustainable spinning technology.
Brand
The company logo, which is around 40 years old, is the centerpiece of Rieter’s corporate appearance. To maintain its distinctive visual presence, the logo is enhanced with color, a corporate typeface, additional graphic elements and an image style unique to Rieter. Corporate design guidelines regulate how the different elements should interact for a consistent overall appearance. The signature petrol green has become a hallmark in the spinning industry standing for exceptional quality and relentless performance.
Trademark protection
The Rieter brand and the brands of its subsidiaries Accotex, Bräcker, Graf, Novibra, Suessen, SSM and Temco are distinctive and well-known trademarks. Imitators have tried to replicate the company’s visual identity and market positioning, which testifies to the tremendous intangible value of the company.
The Rieter umbrella brand and its subsidiaries’ brands sharpen the company’s competitive edge. The crucial role of trademark protection is thus performed both globally at Group level and locally at national level. At the end of 2024, the Rieter Group held about 920 trademark registrations in 80 countries. Rieter continuously monitors its trademarks and takes appropriate legal action in cases of infringement.